share
Bono and Ali on video for the launch of the EDUN range of ethical clothing in New York.

BBC online have just posted a video news report on the launch of the EDUN ethical clothing line at Saks Fifth Avenue in New York last night.

The new range of clothing, the brainchild of Ali, offers style (see our picture) without economic exploitation. The clothes are made in Africa and Latin America and workers in the supply chain are paid a fair wage.

Bono and Ali were joined by fashion designer Ronan Gregory at the launch for the new line which reflects 'a marriage of social activism and aesthetic innovation while creating employment in Africa and other developing areas of the world.'

The idea, says Bono, 'came out of wanting to treat people in the developing world in a non-patronising way, through business, its a trade rather than aid model that we're interested in.'

Watch Tom Brooks report here

Recent News all news

03 Feb, 2016

Edge and Bono remembering the great Marvin Minsky, ‘the personification of curiosity’

01 Feb, 2016

Limited edition collection of U2ieTour prints, part of the 2016 subscription offer.

12 Jan, 2016

On the road in 2015, it was a year like no other. Here's some of our highlights.

11 Jan, 2016

Remembering David Bowie, 'our Elvis'.

Related Topics