U2 perform Original of the Species in the TV campaign to launch the new iPod Video.
The TV campaign for the all new iPod features U2 playing live in Chicago on Vertigo '05 earlier this year.
The new 30 GB ($299) and 60 GB ($399) Video iPods hold up to 150 hours of video, 15,000 songs or 25,000 photos.
The device is lighter and thinner than comparable iPods, has five more hours of battery life and features a 2.5-inch color display, a half-inch bigger than previous versions.
'This is the best music player we've ever made,' said Apple CEO Steve Jobs. 'It's 30 percent thinner and has 50 percent more capacity for the same price and you get video as a bonus.'
Content for the video iPod, available from Apple's new iTunes 6 service, includes 2,000 music videos, six short films from Pixar Animation Studios, and five television shows including 'Lost' and 'Desperate Housewives'.
You can watch the TV ad featuring U2 here
More on the new iPod U2 here