'It's a simple thing - just a ball and a goal,' explains Bono. 'Every four years in June, ' adds Edge. "Sick days increase by 300%'. What's it all about ? U2 are set to bring the football World Cup alive to millions of Americans in a multi-media initiative between World Cup organizers FIFA and the broadcasters ESPN Inc. and ABC Sports.
The band's songs, live performance and voiceovers are all part of the "One Game Changes Everything" campaign while City of Blinding Lights is to become ESPN's official World Cup Song.
"Our goal is to make World Cup soccer meaningful and relevant to American sports fans," said Katie Lacey at ESPN. "We show the passion that fans around the world have through compelling stories that are set to the music of U2.'
At U2.Com we have the clips for you beautifully shot by the way - and
we'll be keeping you updated as the campaign comes together with the opening match of the World Cup just weeks away.
As Bono puts it in one of the spots, 'If history means anything, the world
as we know it, is about to change!'
View them all here