'Hands up anyone who owns a Zune...'
Edge was at the GQ Awards in London earlier this week, honouring Jonathan Ive the designer of the iPod.
'Okay! Hands up anyone who owns a Zune?'. A solitary arm was raised in reponse to Edge's question at London's Royal Opera House. 'Who owns an iPod?' Surprise - almost every arm in the room shot up, which was Edge's cue to celebrate the achievements of his good friend Jonny Ive,
'The iPod is such an integral part of our lives that it's hard to believe there was a time when it didn't exist. But there was. Remarkably, someone went to work one day, stared at a blank piece of paper, and dreamed up this beautiful, clever, desirable piece of kit. GQ's Product Designer of the Year is the creator of the iPod, the iPhone, and quite simply everything we know and love about Apple. He brings beautiful objects to the masses, he is the truly gifted Jonathan Ive.'
Edge was joined at the event by Paul McGuinness and Kathy; also presenting awards were Helena Christensen, Madonna and Naomi Campbell - to recipients such as Kanye West, Paul McCartney and the Kaiser Chiefs.