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Live Nation Announces

U2 360° Tour Environmental Impact Strategy

TOUR-WIDE COMMITMENT TO A NET ZERO EMISSIONS GOAL FOR THE GLOBAL TOUR

Live Nation, the producers of the U2 360° Tour, have confirmed their commitment to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the Tour's direct carbon footprint through a comprehensive reduction and offset strategy.

MusicMatters is the tour's official Environmental Advisor. MusicMatters pioneered, and continues to be the world leader for creating and executing environmental impact reduction programs for music tours and festivals.

MusicMatters is working with production, venues, and fans to first and foremost REDUCE the environmental impact of the Tour without compromising the quality of the fan experience. For example, MusicMatters is setting up recycling programs for fans in many of the venues. Fans are encouraged to use the Brita FilterForGood hydration stations at Tour venues in an effort to reduce plastic bottled water waste. The crew is using these same stations and other Brita products backstage and on the tour busses to refill their reusable stainless steel water bottles.

Another tool the tour is offering to fans is a PickupPal rideshare program to make it easy for fans to carpool where public transportation is not available.

Two of MusicMatters' Greening Managers are traveling with Tour, and production has seen quite a few changes backstage, on-the-road, and in the office. Some of these include backstage and bus recycling, battery and electronics recycling, refillable water stations, composting in catering when available and analyzing truck and bus operations to reduce the environmental footprint. "The crew has embraced a lot of our initiatives and has even been developing ideas of their own they would like to implement," said Lucy August-Perna, MusicMatters touring Greening Manager.

"Next we will announce the 2009 customized U2 U2-360° Tour OFFSET strategy, reflecting the band's social change commitment, to offset the remaining tour emissions," said Michael Martin, MusicMatters' Founder and President.

More information will continue to be released as the tour progresses around the world, sharing the sustainability initiatives taken.

ABOUT LIVE NATION
Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors .

ABOUT MusicMatters
MusicMatters is a division of EFFECT Partners, the leading social marketing agency in the U.S.; creating and executing credible campaigns designed to create meaningful social change that helps businesses grow. Over the last 13 years, MusicMatters has led the way with reducing the music industry's environmental impact by introducing systemic changes such as the EnviroRider, solar stages, carbon offsets, travelling ecofestivals, Greenloads, and biofuels. They are best known for their work with the global tours of Jack Johnson and Dave Matthews Band, among others. In addition to their music industry changing sustainability innovations and programs, MusicMatters is a global leader in Effect Marketing, working with the world's leading brands to create social change to grow their brands. EFFECT Partners is headquartered in Minneapolis, MN.

For more information on the FilterForGood Hydration Stations visit filterforgood.com (filterforgood.ca when in Canada).

For rideshare information visit u2.pickuppal.com

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