U2360° TOUR Leg 3: 2011

Jun
24
1997

Montreal pre-show - Video futures.

Montreal pre-show - Video futures. Willie visits the PopMart screenmakers and envisions an architectural nightmare.

Headed to Montreal last night, and today went to see the SACO Smartvision people who built our magnificent LED video screen. The technology in this area is developing so quickly, that even since the beginning of Operation PopMart there have been whole new series of inventions which will allow us to do all kinds of extraordinary things. The possibilities for future developments are endless. The obvious next step after a screen the size of ours is to make entire video buildings. I have talked to the Smartvision folks about this before and it seems that 'Bladerunner' landscapes are only a moment away. Entire city skylines of video buildings. The trouble is of course, what do you put on the video screens? If you give the skylines over to Art it could be magnificent - if you give them over to Advertising, we'll be living in a nightmare. Just imagine! The city skyline and the way our living environments look will no longer be in the hands of architects (which was dangerous enough) but they will be in the hands of cheesy graphics editors in low-budget video suites. You think Vegas is tacky - you ain't seen nothing yet!

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