U2360° TOUR Leg 3: 2011

Jun
24
1997

Montreal pre-show - Video futures.

Montreal pre-show - Video futures. Willie visits the PopMart screenmakers and envisions an architectural nightmare.

Headed to Montreal last night, and today went to see the SACO Smartvision people who built our magnificent LED video screen. The technology in this area is developing so quickly, that even since the beginning of Operation PopMart there have been whole new series of inventions which will allow us to do all kinds of extraordinary things. The possibilities for future developments are endless. The obvious next step after a screen the size of ours is to make entire video buildings. I have talked to the Smartvision folks about this before and it seems that 'Bladerunner' landscapes are only a moment away. Entire city skylines of video buildings. The trouble is of course, what do you put on the video screens? If you give the skylines over to Art it could be magnificent - if you give them over to Advertising, we'll be living in a nightmare. Just imagine! The city skyline and the way our living environments look will no longer be in the hands of architects (which was dangerous enough) but they will be in the hands of cheesy graphics editors in low-budget video suites. You think Vegas is tacky - you ain't seen nothing yet!

Related Topics

Latest Willie's Diary

31 Jul, 2011
'I’ve loved it. Just loved it.' Homeward bound Willie grateful for an 'extraordinary tour'.
40
18 Jul, 2011
'I'd agreed to see the Alexander McQueen show at the Metropolitan Museum of Art.' Day off in New York City for Willie.
1
15 Jul, 2011
'It was a beautiful night and I enjoyed  strolling, people-watching, window shopping.' Willie has a day off in New York.
06 Jul, 2011
'The booths, the counter, the old boy on the stool with his gruff greeting...' Willie discovers a special food establishment.
2
05 Jul, 2011
'Soldier Field is a great-looking stadium and sits right in the centre of the city.' Willie in Chicago.
3
21 Nov, 2006
Within the bands entourage (certainly by comparison to the crews clockwork scheduling) travel departure times are often a little loose. This morning was especially so, due to three contradictory memos which had been emailed out last night and this morning.
20 Oct, 2006
There was a 6.30pm conference call arranged between Bono (Dublin), The Edge (Los Angeles), Steve Matthews (London) and myself (also London) to blow the cobwebs off our brains and discuss the reincarnation of the Vertigo Tour.
15 Mar, 2006
I was planning on resurrecting the tour diary today, being the day we were scheduled to fly to Auckland for the load-in tomorrow. However, its now old news that the remainder of the tour dates have been postponed, so Im not going anywhere further than the corner cafe. Its been a very weird week indeed - much akin to driving into a wall.