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’Chain of Respect’

BONO13 MARCH 2005 1 MIN READ

'Chain of Respect'

Bono and Ali on video for the launch of the EDUN range of ethical clothing in New York.

13 Mar 2005

Bono and Ali on video for the launch of the EDUN range of ethical clothing in New York.

BBC online have just posted a video news report on the launch of the EDUN ethical clothing line at Saks Fifth Avenue in New York last night.

The new range of clothing, the brainchild of Ali, offers style (see our picture) without economic exploitation. The clothes are made in Africa and Latin America and workers in the supply chain are paid a fair wage.

Bono and Ali were joined by fashion designer Ronan Gregory at the launch for the new line which reflects 'a marriage of social activism and aesthetic innovation while creating employment in Africa and other developing areas of the world.'

The idea, says Bono, 'came out of wanting to treat people in the developing world in a non-patronising way, through business, its a trade rather than aid model that we're interested in.'

Watch Tom Brooks report here