'U2 3D', the first live action movie ever shot, produced, and exhibited in digital 3-D, has opened in the US and Canada, with Ireland and UK openings in February.
Filmed during the band's Vertigo Tour dates in South America in 2006, the movie is directed by Catherine Owens and Mark Pellington and will be released in both digital 3-D (REAL D and Dolby) and IMAX theaters.
"When the reviews came in after our screening at Cannes, we were thrilled," said Owens. "We wanted to use this technology to make viewers feel like they were actually at the concert and sometimes even onstage. The feedback from fans, critics and the industry was phenomenal."
Owens, a friend of the band since they were teenagers in Dublin, directs visual content when U2 are on tour and directed the 2005 video for Original of the Species. Pellington also goes way back with the band - at the helm for a version of 'One' back in 1992 (featuring artist David Wojnarowicz's buffalo imagery) and helping create to the unique visual vibe of ZOO TV.
We'll keep you posted on details of where you'll be able to catch U23D.
Meantime take a look at our advance clip
- in humble 2D.
U2.com subscribers see it here